VETO Secures Exclusive OTT Rights for Davis Cup 2026 in India, Offers Subscription-Free Streaming

Indian tennis fans will have a new destination to follow the most important stages of the Davis Cup 2026, with subscription-free OTT platform VETO securing exclusive streaming rights for the competition in India.

The development comes at a significant moment for Indian tennis. With India preparing to face South Korea in the second round of the Davis Cup Qualifiers, the team is just one tie away from potentially reaching the elite eight-team Davis Cup Finals in Bologna.

VETO will bring the Davis Cup live to Indian audiences without requiring a subscription, positioning the platform's entry into live sports around one of the most important international team competitions in tennis. The Davis Cup is often described as the “World Cup of Tennis”, and its format makes it particularly suited to national sporting audiences. Unlike the weekly rhythm of the professional tennis circuit, the Davis Cup brings players together under one flag, creating a distinct team-sport atmosphere around individual matches.

For VETO, the acquisition represents an expansion beyond traditional on-demand entertainment.

VETO enters the live sports ecosystem

VETO is positioned as a subscription-free, family-focused OTT platform built primarily around connected television and large-screen viewing.

Its content offering spans live television, movies, music, news, podcasts and on-demand programming. The addition of live sport provides another dimension to that proposition, with major sporting events capable of bringing families and larger audiences together around a shared viewing experience.

The platform believes live sports can drive repeat engagement while broadening its user base. The Davis Cup becomes an important property in that strategy, particularly because India's campaign has the potential to produce a historic result.

VETO Managing Director Ritu Dhawan described the partnership as a major milestone for the platform. “The Davis Cup is the World Cup of Tennis, and bringing its decisive stages to Indian audiences is a major milestone for VETO,” Dhawan said.

“With Team India on the brink of a historic Final 8 berth, fans have every reason to believe. When the nation is ready to cheer, every cheer matters which is why VETO will offer the Davis Cup without any subscription fee. We want families across India to come together on the large screen and back Team India.”

She added that the agreement strengthens VETO's ambition to make live sport one of the core pillars of its offering.

The streaming announcement comes at a particularly important point in India's Davis Cup campaign. India's recent run has included a series of significant victories. The team defeated Switzerland 3-1 in September 2025, recording its first Davis Cup victory on European soil since 1993.

The momentum continued in February 2026, when India defeated the Netherlands 3-2 in Bengaluru. The Netherlands entered that tie as the 2024 Davis Cup finalists and were ranked No. 6 in the world. The victory sent India into the second round of the Qualifiers and also marked the country's first sequence of three consecutive Davis Cup tie victories since 2013-14.

Now comes the biggest test. India will travel to South Korea for the second round of the Davis Cup Qualifiers during the September 18-20 window. The winner will advance to the Davis Cup Finals in November.

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A victory would take India into the eight-team Final 8 stage, a milestone that would represent a significant achievement for the country's men's tennis programme. India has a long Davis Cup history, including runner-up finishes in 1966, 1974 and 1987, but is still searching for its first title. The South Korea tie therefore carries significance on multiple levels: it is a battle for qualification, an opportunity to reach the modern Final 8 and another chapter in India's pursuit of its first Davis Cup crown.

Up to 35 matches before the Final 8

The scale of the Davis Cup coverage also gives VETO an opportunity to introduce Indian audiences to the broader competition beyond the national team's campaign.

According to the announcement, 14 nations will contest the second round of the Qualifiers, with up to 35 matches taking place before the eight successful teams move into the six-day Final 8 in Bologna. The Final 8 itself will feature up to 21 matches as the remaining nations compete for the Davis Cup title.

For tennis fans, that means the platform's coverage can extend beyond India's matches and provide a window into the global battle for one of international tennis's most prestigious team trophies.

The subscription-free model could also be particularly significant for accessibility. While premium sports rights are increasingly associated with subscription-based services, VETO's decision to make its Davis Cup coverage available without a subscription is designed to lower the barrier for viewers who want to follow India's campaign.

Sport becomes a bigger part of VETO's proposition.

The Davis Cup rights acquisition reflects a wider shift in the streaming market, where platforms are increasingly combining live and on-demand content.

For VETO, sport complements its existing family-orientated offering. Live matches create appointment viewing, while the platform's existing catalogue of news, entertainment, music, devotional and children's programming provides content for audiences outside match hours.

The focus on connected television also gives the Davis Cup a large-screen setting that aligns with the platform's positioning. As India's September tie against South Korea approaches, the timing could hardly be more significant.

One victory could send India into the Davis Cup Final 8 for the first time under the modern format. VETO, meanwhile, will be hoping that its subscription-free coverage allows Indian families to experience that potential breakthrough together.

For a platform seeking to establish live sport as a core part of its identity, and for an Indian tennis team chasing a place among the world's final eight, the Davis Cup partnership arrives at a moment when the stakes could hardly be higher.